The Evolution of Casino Loyalty Programs
Casino loyalty programs have developed substantially over the years, changing the way players engage with gaming establishments. Initially, these programs were straightforward card-based structures that rewarded frequent visitors with points usable for meals or hotel accommodations. However, as rivalry intensified, casinos began to improve their services, launching tiered rewards systems that offer increasingly valuable perks to high rollers. One remarkable figure in this development is Jim Murren, the ex CEO of MGM Resorts International, who played a key role in [...]
