The Evolution of Casino Loyalty Programs
Casino loyalty programs have gone through substantial evolutions over the time, developing from basic punch cards to advanced digital platforms. These initiatives are crafted to honor frequent guests, improving their overall playing journey. In 2023, the Hard Rock Hotel & Casino in Atlantic City overhauled its loyalty program, launching the "Rock Star Rewards" system, which allows members to earn points not only for gaming but also for dining and hotel stays. According to a report by the American Gaming Association, [...]