The Evolution of Casino Loyalty Programs
Casino loyalty schemes have considerably evolved over the years, transforming how casinos interact with their players. These programs are created to reward frequent visitors with diverse perks, including free play, dining deals, and private event access. According to a 2023 report by the American Gaming Association, nearly 80% of casino customers engage in some form of loyalty program, emphasizing their value in customer loyalty. One remarkable figure in this domain is Jim Murren, the former CEO of MGM Resorts, who [...]