The Evolution of Casino Marketing Strategies
Casino marketing has experienced significant changes over the years, modifying to shifting consumer behaviors and digital advancements. In the initial 2000s, traditional advertising approaches dominated, with casinos relying heavily on print media and TV commercials. However, as digital platforms gained ground, casinos began to redirect their emphasis towards online marketing plans. One significant figure in this transformation is Jim Murren, the previous CEO of MGM Resorts International. Under his guidance, MGM embraced digital marketing, leveraging social media and focused online [...]
