The Evolution of Casino Marketing Strategies
Casino marketing has experienced significant changes over the years, adjusting to new technologies and consumer actions. In the early 2000s, classic advertising methods dominated, but the rise of digital marketing has altered how casinos lure and retain customers. According to a 2023 report by Statista, digital marketing investments in the casino industry are anticipated to reach $5 billion by 2025. One remarkable figure in this transformation is Jim Murren, the former CEO of MGM Resorts International, who stressed the value [...]