The Evolution of Casino Loyalty Programs
Casino loyalty schemes have evolved significantly over the time, transforming the way players connect with gaming establishments. Originally designed to reward repeated visitors, these programs now employ advanced technology to enhance user satisfaction and loyalty. According to a 2023 study by the American Gaming Association, nearly 70% of casino patrons engage in some variation of loyalty program, highlighting their importance in the sector. One notable figure in this evolution is Jim Murren, the ex CEO of MGM Resorts International, who [...]