The Evolution of Casino Loyalty Programs
Casino reward programs have substantially altered the method participants engage with gaming establishments. In 2023, a document by the American Gaming Organization indicated that nearly 80% of casinos in the U.S. have introduced some version of reward program to improve participant retention and engagement. One notable individual in the advancement of these initiatives is Mark Frissora, the ex CEO of Caesars Entertainment. Under his leadership, Caesars expanded its Total Rewards scheme, which permits players to collect points for betting and [...]